Leisure marketing calendar 2025: key dates to drive engagement at your gym, leisure or aquatic centre At Jonas Leisure, we understand the importance of keeping your facility bustling with activity throughout the year. We've compiled key dates for 2025 that present perfect opportunities to engage your community, boost attendance, and promote health and wellness through targeted marketing campaigns and special promotions. Use Envibe's Trigger messaging to automate your marketing efforts and create timely promo codes that encourage people to get active! January Start the year strong by capitalising on New Year's fitness resolutions. This is →

Five new year resolutions to pave the way for success at your leisure facility Changing customer expectations, new technology and evolving leisure trends are re-shaping the way Australian and New Zealand leisure and aquatic centres operate. As we head into a new year and the second quarter of the 21st century, now is the perfect time to consider how your facility is moving with the times and to implement changes that cater for today’s leisure landscape. Here are five strong strategies to secure success in 2025. Why not make these your new year resolutions for →

Envibe saves time, boosts group fitness numbers at Tasmanian leisure centre Switching to Envibe leisure management at City of Launceston’s Leisure and Aquatic Centre has already led to a 25% reduction in administration time, with potential for more dramatic results when the software’s full capabilities are unleashed in 2025. The centre’s Admin and Customer Service Coordinator Mark Jeffrey said there was some trepidation when the change to Envibe’s leisure management software occurred in April because the old system had been in place for 15 years and staff were very familiar with it. However, once the →

Did you know Envibe can handle park, sports field, library and cemetery bookings? Envibe’s versatile Venues and Facilities module is a one-stop shop for managing the booking and hire of just about any kind of leisure space imaginable, from sports fields and public parks to library spaces. Many councils across Australia and New Zealand are now harnessing it to handle bookings for much more than just recreation centres, sports courts and swimming lanes. Envibe’s Venues and Facilities module makes it easy for councils and leisure facility managers to display and take bookings for their leisure →

How futuristic technology is changing the way aquatic centres operate While the rest of us marvel at AI-powered toasters and sparkly drone light shows, the aquatic industry is harnessing modern technologies in a more meaningful way to improve swimmer safety and make our pools more sustainable and easier to manage. This month we explore four cutting-edge ways that technology has the capacity to transform the operation and management of aquatic centres. AI-powered cameras: Unseen all-seeing lifeguards Imagine a watchful eye that never blinks, never tires, and can see every corner of the pool simultaneously. This →

How to build a thriving culture at your leisure facility to attract and retain members and staff Why are a strong team culture among staff and a sense of community so crucial to the success of leisure centres and aquatic facilities? It’s because the two go hand-in-hand to ensure staff stay with you and members enjoy and experience everything your leisure facility has to offer. If staff are recognised, motivated and happy they tend to stick around and offer the best customer service they can. And if members feel like they are part of your →

Smashing the barriers preventing play and sports participation at your facility The Australian Sports Commission’s National Participation Survey 2023 found that cost was the most commonly identified barrier affecting people’s ability to take part in sport and leisure, with nearly half of respondents (45 per cent) citing it as an issue. Understanding barriers to participation and the other factors that influence people’s ability to get involved in sport and leisure activities can allow you to create strategies for attracting and retaining members at your aquatic or leisure centre. In this article we explore these factors →

Access to sport and recreation boosted by smart software at ANU It’s not often recreation and IT are mentioned in the same sentence, but at The Australian National University (ANU) some clever Australian-made software is playing a leading hand in improving access to on-site recreation facilities and boosting membership in student clubs. ANU Sport and Recreation General Manager Kitty McCaskie says the UniOne and Envibe software platforms used by her team have saved time, improved access to ANU’s facilities and made it easier for her team to manage them, allowing more people to enjoy recreation →

WA hub uses Envibe to lift online game and improve recreation access Bunbury’s South West Sports Centre is making it easier for locals to get active and enjoy recreation by using the online functionality in Jonas Leisure's Envibe leisure management software to make booking simple and give customers more control over how they interact with the centre. With 3,000 members on the books and hundreds of thousands of people visiting each year to get their recreation fix, the community hub has become a popular meeting place for activities and events catering for everyone from school →

Funding crunch: How leisure centres can keep their doors open for communities Leisure centres offer a vital community service, but many publicly owned facilities are under increasing pressure to demonstrate their impact and to come up with new ways to boost revenue and reduce costs. In New Zealand, many councils are about to release their long-term plans for public consultation. With money short and a well-publicised infrastructure deficit making media headlines, some council budgets are proposing funding cuts for recreation, including reduced operating hours for aquatic centres in some areas. We caught up with Tracey →