Our new Customer Success and Implementation Consultant Simon Obery brings a wealth of hands-on leisure industry experience. He cut his teeth as a lifeguard and swimming teacher, before moving into management and then into the software industry, where he has continued his love affair with leisure by specialising in leisure management systems.
Keeping your aquatic centre, leisure facility or gym thriving throughout the year requires strategic planning around key dates to drive participation. That’s why we’ve mapped out prime opportunities in 2026 to help you create timely campaigns that resonate with your members and boost attendance.
November marks the beginning of the busiest period for Australian and New Zealand aquatic centres, as seasonal outdoor pools open too, with visitor numbers about to ramp up as temperatures rise and families plan activities over the summer holidays ahead.
A council-run leisure facility is much more than just a business. Customers increasingly expect leisure facilities and aquatic centres to be community hubs and responsible operators, promoting health and wellbeing, championing sustainability, embracing accessibility and encouraging inclusion for different cultures.
In February, Selwyn Aquatic Centre in Canterbury made history by becoming the first New Zealand swimming pool to deploy state-of-the-art artificial intelligence technology designed to reduce drowning risks.
Australian parents’ commitments to their children’s sporting dreams have been steadily rising post-Covid, according to a forthcoming Australian Sports Commission report, with some now spending more than $10,000 a year to keep their kids ahead of the competition.
Running a swim school isn’t just about keeping heads above water, it’s about ensuring your aquatic programmes thrive, delighting your customers and making smart decisions that keep your business running swimmingly.
At Jonas Leisure, we understand the importance of keeping your facility bustling with activity throughout the year. We’ve compiled key dates for 2025 that present perfect opportunities to engage your community, boost attendance, and promote health and wellness through targeted marketing campaigns and special promotions. Use Envibe’s Trigger messaging to automate your marketing efforts and create timely promo codes that encourage people to get active!
Rising living costs across New Zealand and Australia mean leisure facilities face the dual challenge of maintaining operational viability while ensuring their services remain accessible to people feeling the financial pinch in the communities they serve.
Changing customer expectations, new technology and evolving leisure trends are re-shaping the way Australian and New Zealand leisure and aquatic centres operate. As we head into a new year and the second quarter of the 21st century, now is the perfect time to consider how your facility is moving with the times and to implement changes that cater for today’s leisure landscape. Here are five strong strategies to secure success in 2025. Why not make these your new year resolutions for the year ahead?
