From near-instant membership sign up to smart questionnaires powered by artificial intelligence, the way customers of tomorrow interact with leisure centres will be very different to the experience we’ve become accustomed to today.
Knowledge is power when it comes to your business, and the best kind of knowledge you have access to when it comes to your business is your reports. Reporting is the most valuable tool in your tech-kit because it arms you with clear data on metrics that paint a bigger picture of where your leisure business is at. How many members do you currently have and what are they paying? How many cancellations did you have last month? How many new sign-ups did you have in comparison to cancellations?
As fears of Covid-19 fade and people turn their attention to getting in shape for summer, many leisure centre and gym managers are exploring opportunities to make the experience the best it can be for facility visitors.
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The past few years have been a time of change for the leisure industry. From exciting new technology to the challenge of catering to increased demand for leisure as Covid-19 restrictions ease off, there’s been a whole lot of learning taking place.
It’s no secret that the pandemic has changed life for us dramatically, one of the most noticeable being our working arrangements. According to a report published by the Australian Government Productivity Commission, pre-pandemic only about 8% of people regularly worked from home some of the time, making up about 2% of total hours worked. But even after lockdowns eased and returning to the office full-time was a possibility, the number of people working from home remained at just under 40%.
Many leisure centre operators are struggling to deal with the one-two punch of a tight labour market and an increased demand for services as Covid-19 restrictions fade away.
Lifeguard, swimming instructor, facility manager and now business development manager; it’s been an eventful 20 years for Jonas Leisure’s latest senior appointment.
It’s no secret that with how accessible technology is at our fingertips that people want more freedom and control to do the things they need to at a time that suits them. Anything from booking appointments, to classes, to submitting forms.
Remember 2019, pre-pandemic? Seems so long ago now. But oh how the world has changed since. Staying on top of the many changes, from customer habits and expectations to innovative technologies, is critical for anybody that wants to succeed in the leisure business.
As Jonas Leisure’s development manager, Daniel Barndon plays a key role in the coding of our technology solutions, from our UniOne student activity management system to our Envibe leisure management software.
