In 2023, we’re striving to help you work smarter, not harder. And when it comes to your marketing, so much of it can be automated in a way where you can set it and forget it (so you can focus on the members who need you).
Email and SMS marketing are crucial in your gym marketing strategy – so let’s dive into why exactly in the age of viral TikTok content that email and SMS are the real heroes in your gym marketing.
Let’s kick-off with email marketing. Email marketing is a form of direct and digital marketing that delivers marketing communications direct to a contact. Email allows you to send a broad message to your contact lists, or ultra-targeted messages to segments of your contact lists. Contrary to rumour, email marketing is far from dead – it’s a valuable way to deliver tailored and targeted marketing to your members when used right.
Another direct and digital method of marketing, SMS delivers a text message in real-time to a contact’s phone. SMS marketing is arguably one of your most valuable channels in the marketing mix. It has high open rates and conversion rates since it’s one of the few marketing methods around that your customers check as soon as the message is delivered since they are given a notification.
Think about it – we’re so accustomed to receiving text messages from friends, family or colleagues that when we receive an SMS from a business, we check it instinctually. Whereas other mediums, like email and social media, we check on an ad hoc basis and receive an influx of other messages from other brands competing for their attention. This makes SMS marketing ideal for sending time sensitive marketing, comms or notifications to your members.
Together, all your gym marketing channels – including email and SMS – can work together to achieve your overarching strategy and keep your members engaged.
When used in conjunction, email and SMS marketing can work together to achieve your overarching strategy and keep your members engaged. They join forces to deliver a unified and consistent message to your gym members. And when they’re automated? That’s where the magic really starts to happen because it saves on one of your most valuable resources.
Think about the regular marketing comms you need to send your gym leads and existing members.
For leisure centre or gym leads, you might have:
For your existing members, you might have:
To help you on your way with email and SMS marketing, we’ve out together three of your absolute must-have email and SMS marketing templates. Simply copy the text and paste into your platform of choice. These are especially useful if you’re using Envibe’s Trigger messaging module which takes care of all your email and SMS marketing for you!
Template One – New member welcome
Hi [FIRST NAME] Welcome to the [BUSINESS NAME] team! We’re so excited to have you on board and start helping you kick your goals. Click here to book in your first class.
Email Template
Hi [FIRST NAME]
WELCOME TO THE [BUSINESS NAME] TEAM!
We’re so excited to have you on board and to start helping you on your fitness journey.
To get started, we recommend checking out our class / course schedule and book in for your very first session.
[Button] BOOK NOW
In the meantime, if we can help you around the centre at all please just visit the front desk and chat to our friendly reception team.
The [BUSINESS NAME] team
Template Two – New class alert message
SMS Template
Hi [FIRST NAME] Great news! We’ve just added a new class to the schedule [INSERT CLASS NAME HERE] with [INSTRUCTOR NAME]. Click here to book in and be the first to experience it!
Email Template
Hey there [FIRST NAME]
Great news! We’ve just launched a new class that’s going to put your fitness limits to the test.
[INSERT CLASS NAME] is designed to challenge you by [INSERT DETAILS OF CLASS HERE].
We can’t wait for you to experience this new class, so hit the button below to book in NOW.
Keep an eye on your inbox after the class – we’ll be sending out a survey to collect your feedback on how the session went so we can continue provide the best group fitness experience for you.
[BUTTON] BOOK NOW
Template Three – Refer a friend promo message
SMS Template
Hi [FIRST NAME] – have a friend that’s ready to kick-start their fitness journey? Refer a friend and you will both get a personalised fitness & nutrition plan. Visit [LINK] for more info
Email Template
Hi [FIRST NAME]
Do you have a friend that’s umming and ahhing about starting their fitness journey, but doesn’t know where to begin?
Then our Refer-a-Friend promo is for you both.
When you refer your friend to our club, you both get a personalised one-on-one session with one of our trainers who will design a fitness and nutrition program to complement your fitness goals.
Better yet – if your friend signs up for a 12-month contract, you’ll also each get 10% off your membership.
Sound great? Then open that group chat and spread the word!
Click the button below to learn more about the program and start referring your friends today.
[BUTTON] Learn more
Automating your email and SMS marketing through Jonas Leisure
Don’t currently have a solution in place to manage your email and SMS marketing? If you’re scouting for a solution that’s built into your system and works directly with your member data, Envibe will be your go-to.
Envibe’s Trigger Messaging module helps you automate and customise your email and SMS gym marketing, giving you the flexibility you need to market effectively. Trigger Messaging ensures messages are delivered instantly, makes sure no member is overlooked and eliminates the risk of human error. The last thing you need is the members you’ve worked hard to acquire slipping through the cracks, or running off to a competitor. It also takes repetitive tasks off your staff’s to-do lists frees them up to focus on other important areas of your business and your members in the facility.
Triggered messages are an easy way to build a personalised onboarding experience, engage existing clients and encourage past clients to return.
