They say in the 21st century data is the new oil. It plays a crucial part in the decision-making process for your leisure centre.
When you’re armed with data and the insights it lends you, you have the advantage to create better, more impactful experiences for your members and smarter, more informed business decisions. So when you’re thinking of changing to a new leisure software solution, you need to consider what data is important to you and your business.
Meaningful data can be accessed a number of ways – through research, industry reports, and of course in your fitness business software.
So let’s explore data and the power it holds for your business.
The importance of data is truly brought to light in the face of adversity. Take the pandemic for example – studies completed around the world have provided data and trend reports that have given us insight into how the fitness industry was truly affected.
From one report, we learned that 81% of exercise professionals and sole traders lost their job or main source of income, whereas 90% continued to pay up to $5,000 per month for business expenses despite being unable to open or operate. Notably, less than 10% of clients had transitioned to virtual platforms or one-on-one training. Such staggering insights provided businesses with something to compare their own experiences to. Click here to read the full article on how Covid-19 impacted the ANZ gym industry in 2020.
While trend reports can be so valuable to reflect on a certain point or event in time, data can play a huge part in the day-to-day running of your business. Learning about who your members are, the markets and demographics they can be categorised under, how they communicate and interact with you, and their purchasing decisions, can all help you increase conversions and retain members. This data can also help you pinpoint effective areas in your business, as well as the time wasters so that you can turn your focus and attention to areas that matter most.
Now that we understand just how valuable data can be for your business, it’s important to consider the data you currently have. When changing software systems, always consider the data you have in your current system, and what will be valuable to extract into your new system or as a report. Our helpful team can work with you and support you through this process. Click here to ask us how.
Your leisure software system is the central and most important hub of data you will want to tap into. No matter what system you’re using, many of our Jonas Leisure products can provide you with valuable insights into member engagement, retention, and member profiles when combined with ActiveXchange.
ActiveXchange, a company that specialises in data for the gym and leisure industry in Australia and New Zealand, take a data-driven approach to planning, investment and delivery across community sport, leisure, aquatics and fitness industries. Through membership and participation system integrations, they can gain so much relevant data and market intelligence to better serve the fitness industry. With predictive modelling, they have the ability to maximise participation outcomes, commercial returns, and social value impacts.
The team at Jonas Leisure know how important insightful data can be to your facility. As a result, through ActiveXchange, we can help you pull specific reports from your system based on the data and insights you consider informative and applicable for your business. We can work with you to determine exactly what you want to achieve with the data, build out these reports, and help you find meaningful insights that you can apply to your business.
We believe in providing holistic solutions to our customers, and using a range of tools to achieve the best results. By using your Jonas Leisure product with ActiveXchange, you can gain invaluable knowledge into member management and retention.
Click here to chat with us today about how our team can help you extract meaningful data reports from your software system!
If you want to expand on the data you already have access to and supplement it with external source data, you’ll be able to get a much bigger picture of the industry as a whole. You’ll be able to see how your centre stacks up to other comparable businesses.
You can do so by researching relevant industry market research reports – such as IBIS World study reports. This kind of data can offer you insights that are otherwise inaccessible. They do the hard yards for you, by conducting market research across a wide range of industries, markets and countries. You can purchase a study on the ANZ gym market, for example, which will explore the data collected over a 5-year span and summarise it for you. It will cover industry insights like:
