Top tips on how to get your aquatic or leisure centre humming with Envibe

As warmer weather and the busy season approaches, there’s no better time to spring clean your marketing and make sure your facility is running as efficiently as possible, so when members return with renewed enthusiasm for fitness everything is running like clockwork.

From membership campaigns that pack out your programmes, to communication strategies that keep members engaged, making just a few changes can lead to a massive improvement in your facility’s performance.

Here’s your comprehensive guide to using our top-performing leisure management software to get your facility in peak condition for the season ahead.

Set up promotional campaigns for spring membership drives: Use Envibe’s promotional functionality to create targeted introductory membership discounts, free trials and limited-time offers to attract new members emerging from winter hibernation. Set up different promo codes for separate campaigns – early bird specials, family packages or student discounts – so you can identify which marketing approaches deliver the best results.

Launch a ‘welcome back’ campaign for lapsed members: Your warmest leads might be former leisure centre and gym members who have already enjoyed the services your facility offers. Create targeted email or SMS (text) campaigns using Envibe’s communication tools offering special ‘we’ve missed you’ deals to encourage them to return. Consider offering reduced joining fees or bonus sessions to sweeten the deal.

Refresh your member communications: Review all your automated SMS messages and email templates in Envibe to ensure they accurately represent your current services and consistently express the ‘voice’ of your facility. Spring is also an ideal time to refresh the overall tone of your communications – make sure they feel welcoming, energetic and authentic.

Update your Customer Portal: Audit class descriptions and information, plus graphics and accompanying images, on Envibe’s Customer Portal to make sure they’re accurate and engaging. If you’ve added new equipment or launched new classes or programs make sure they’ve all been included. Double-check key info like opening hours, contact details and social-media links are correct on your website.

Get your ticketing and paperless sign-up ducks in a row: Check that Ticketing Module is set up with all the details of upcoming events you might be hosting so you’re primed to make them successful and easy to manage. While you’re at it, have a look over your Paperless Sign-up contracts and ensure all your digital ducks are in a row.

Optimise your scheduling: Spring brings changing daylight hours and renewed energy – perfect for reviewing your timetable. Use Envibe’s smart reporting features to identify which classes are consistently full and which have room for improvement. Consider adding popular sessions or moving underperforming classes to more appropriate time slots based on actual usage data.

Streamline your payment processes: Ensure your payment systems are working seamlessly with Envibe’s payment and point-of-sale functionality. Check that all membership types, casual visits, group fitness sessions and retail offerings are properly configured. Spring is a great time to review and remove any outdated payment plans or membership types that are no longer relevant.

Update staff access and permissions: Review which team members have access to different parts of Envibe and ensure permissions align with current roles and responsibilities. Remove access for staff who have left and check new team members have appropriate system access. This is also a good time to provide refresher training on any features of Envibe your team might not be using to their full potential via Jonas Leisure’s e-learning platform.

Member-database maintenance: Clean up your member database by updating contact information, removing duplicate entries and ensuring member status accurately reflects reality. Well-maintained data improves the effectiveness of your communication campaigns and helps you better understand your member base and their preferences.

Facility-safety and maintenance reminders: While you’re in spring-cleaning mode, don’t forget the non-digital essentials. Use this opportunity to schedule equipment maintenance, test alarms, review health and safety protocols, check emergency procedures are current and adequate, and ensure all necessary staff certifications are up to date.

Start with the changes that will create the most immediate positive impact, then tackle the remaining items. By implementing these optimisations now, you’re setting your facility up for a stellar season ahead.

Your members will experience the best service possible, your staff will work more efficiently, and you’ll have the confidence that comes from knowing your facility is operating at its peak level of performance.