Digital upgrade helps YMCA North bring leisure to more people A new software platform that makes it easy for leisure customers to book and pay online has led to a surge in online bookings for swimming lesson and group fitness classes at YMCA sites across Auckland and Waikato. The Y launched the Envibe leisure management system across 14 of its gym, aquatic, leisure and recreation facilities in July. Developed by Jonas Leisure, the system helps leisure managers to handle all aspects of their business, from memberships and organisation of group fitness classes and swimming lessons, →

Four golden rules for successful customer communications Effective communication can be the difference between a full group fitness class and an empty one, or a happy customer and one who feels neglected. Getting it right can lead to more engagement and growth in facility users, while getting it wrong can turn people off and negatively impact how a leisure centre or gym is perceived by its community. In this month’s article we look at four fundamentals that will help you master the essential “who”, “how” and “why” of good customer communications. First things first – →